NASHVILLE, Tenn. (January 9, 2019)– Paige Lowary becomes the first NPF player to agree to an On Player Ad Location (OPAL) partnership, signing with BreakThrew Fastpitch for the 2019 National Pro Fastpitch season.
The OPAL program was launched by the league in December and designed specifically to subsidize player salaries with at least 90% of the revenue paid directly to the athletes themselves. The OPAL program clears the way for individuals and companies to directly support the efforts of players to continue their professional careers.
“I am so excited to partner with Myndie Berka and BreakThrew Fastpitch,” said Chicago Bandits pitcher, Paige Lowary. “I worked with Myndie as a kid, and it’s so cool to see this come full circle. The OPAL program has already started giving players in the NPF opportunities to partner with companies, and it mutually benefits everyone involved! I can’t wait to get back to Chicago this summer and play with an extra special representation on my arm.”
“The OPAL program has given me, as a small business owner & softball fan, a real way to support the NPF, the Chicago Bandits, and specifically Paige Lowary,” commented BreakThrew Fastpitch owner, Myndie Berka. From a small-town Iowa girl, to an NCAA National Champion, to the #1 Draft Pick in the NPF, Paige is such a big role model for so many young softball players with big dreams. It will be so much fun for the pitchers in my training programs to get the opportunity to access Paige, be inspired by her, and learn from her.”
National Pro Fastpitch, in its 16th year, is comprised of 6 teams and anticipates exposure of brands on players to reach millions of consumers in the 2019 season. The complete regular season schedule of approximately 150 games, will feature autograph sessions and skills camps in-venue, while also being streamed live to millions more viewers in over 100 countries. Additionally, the league will launch a new highlights and news package in 2019 that will be featured on popular social platforms and websites.
“From a team and league standpoint, we will continue to provide exposure opportunities for players, our league and team partners, and now, the OPAL partners,” commented Commissioner, Cheri Kempf. “These combined efforts are the formula for success in the continued growth of professional fastpitch.”
The 2019 season will lead off in May and culminate with the Championship Series in August. Players competing in the league will represent 6 different countries, 3 continents, and likely, over half the Olympic field of 6 teams in the Tokyo 2020 Games.
To find out more about the OPAL program, go to the league website at www.profastpitch.com.
About National Pro Fastpitch (NPF)
National Pro Fastpitch (NPF), an Official Development Partner of Major League Baseball since 2004, provides elite female athletes with an opportunity to pursue a professional career in fastpitch softball beyond their collegiate and amateur success. The NPF affiliate teams consist of the Aussie Spirit, Beijing Shougang Eagles, Chicago Bandits, Cleveland Comets, and USSSA Florida Pride. National Pro Fastpitch players hail from the United States, Australia, Canada and China among which are the most accomplished and talented athletes in the sport of women’s softball.
About BreakThrew Fastpitch
Established in 2006, BreakThrew Fastpitch provides pitching instruction to girls through in-person training, on-line training, summer school programs and small group camps/clinics. There are currently over 300 girls from 16 states and 3 countries enrolled in off-season training with BreakThrew Fastpitch. BTF alumni have gone on to play at over 80 different college programs; won NCAA National Championships; been named collegiate All-Americans; led the country in strikeouts at both the NCAA DI and DII levels; played with the US National Team and have been drafted and competed in the National Pro Fastpitch League. More information about BreakThrew Fastpitch can be found at breakthrewfastpitch.com.
Photo by Nick Monaghan, Courtesy of National Pro Fastpitch